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Certified Wealth Practitioner

Certified Wealth Practitioner

Layer Certified Wealth Practitioner
Imagine a world where

Imagine a world where...

Retail bankers are trusted professionals.
They are professionally educated, have passed challenging examinations and keep up to date through continuing professional education programmes.

Retail bankers are dedicated to doing what is best for clients.
Bank staff are well-educated and rewarded for the quality of service they provide over time.

Retail bankers abide by a strict code of ethics.
They place the interests of the customer before their own interests

The Retail Banking Academy® believes that retail banking should be a recognised profession like accountancy and law.

It is not a distant dream for a sector that has yet to develop – retail banking is already the main source of bank profits in most countries, as The Economist explained in its May 2012 Retail Renaissance survey.

Retail banking is the future – and the RBA is dedicated to making it an admired and respected profession of international repute.

What is RBA?

The Retail Banking Academy® has been founded with the objective of playing a leading role in the development and professionalisation of consumer-oriented retail banking across the world.

Upon completion of this programme, candidates will be able to:

  • understand customer psychology and build enduring and profitable relationships with customers.
  • motivate and engage staff – which is critical to exceeding customer expectations.
  • deliver excellent service that will delight the customer.
  • analyse product profitability in order to focus on optimal value creation.
  • assess and manage the bank’s risks.
  • have an understanding of key value drivers, KPIs and financial reports.

Unique benefits of our programme:

  • Allows for practical implementation to achieve real improvement at an operational level and achievement of profitable growth.
  • Provides participants with a sound knowledge base and the tools to improve results significantly.
  • Allows measurement of return on investment.
  • Provides candidates with a common body of knowledge leading to improved communication and faster learning.
  • Provides the tools to improve overall employee engagement.

RBA works with leading banks across the globe,with candidates in over 100 countries.

Standard Chartered
Stanbic Bank
Societe Generale

Wealth Management Certification Programme

This programme focuses on the requisite competencies and expertise for delivering wealth management services to high-net-worth-individuals, families or businesses. The programme defines and positions wealth management services following a principles-based approach which treats the customer with professional integrity


Business Ethics and Compliance

  • Ethics and morality
  • Ethical dilemmas
  • Business ethics and trust
  • Business ethics and agency relationships in banks
  • Compliance and compliance risk
  • Money laundering

Relationship Management

  • A theory of relational exchange
  • Customer Intimacy and Customer Relationship Management (CRM)
  • Trends in Customer Relationship Management

Wealth Management

  • Economic development and wealth management
  • The principles of planning
  • Stock markets and wealth generation
  • Building blocks of instruments and products using traded capital market products.
  • Risk in financial services
  • The client needs analysis
  • Asset allocation
  • Wealth Tech
  • Leading trends in Personal Financial Management
  • Specific instruments and asset classes
  • Protection
  • Loans
  • Property
  • Structured products

Learning outcomes

Upon completion of this programme, candidates will be able to:

  • Explain the theory of relationship exchange as the basis for relationship management in retail banking, distinguishing between episodic and relational value.
  • Evaluate Habryn’s two-dimensional model of customer intimacy, highlighting the importance of bank adaptability and the quality of the customer relationship as the basis of trust in customer–bank relationships.
  • Describe the components of customer relationship management (CRM) as a process, and analyse the expectations of relationship customers.
  • Give definitions on morality and ethics, and distinguish between ethical models based on motives, behaviors and consequences.
  • Identify an appropriate ethical model for customer-centric wealth management
  • Explain how business ethics encourage trust, and so improve financial performance.
  • Analyse the principal–agent relationships between different external stakeholders in retail banks and the managers, and explain the role of organisational culture in preventing misuse of these relationships.
  • Define compliance and explain the role of the compliance function in retail banks, including mitigating risks of laundering money and financing terrorism.
  • Evaluate the impact on customers of ethical breaches in retail banking, and recommend appropriate remedial action.
  • Apply a critical understanding of the role of capital markets in generating wealth over the long term.
  • Identify which lending, insurance and investment products are required in the wealth accumulation phase of the client.
  • Subjectively identify the client’s degree of risk aversion through a suitable questionnaire.
  • Recommend a diversified product portfolio that includes diversification methods, strategic asset allocation, and measures of portfolio performance.
  • Compare and contrast market risk, equity risk and currency risk, and explain their paramount role in investment decisions.
  • Describe the concept of WealthTech and recognise key sub-areas.
  • Evaluate leading trends in Personal Financial Management (PFM).
  • Analyse the financial needs of affluent Millennials

Pre-requisites : Bachelor’s degree or equivalent work experience (3-5 years)
Duration: 3 – 6 months
Start date: 28 February & 15 April 2020